With so many innovative and talented women at the 3% Conference, FCB Chicago wanted to get people excited about our agency. We hosted a 3% happy hour and invited photographer, Ramona Rosales to document the event. To spread the word I designed a series of enamel pins that promoted female empowerment. We handed out our pins on cards that told attendees when and where.
Our pins received a ton of social media buzz (including a post from Cindy Gallop!) and women started reaching out to find how they could get our pins. We used this as an opportunity to do some good. I illustrated a few more pins and we did another run, this time, selling the pins and donating all profits to a 3% Conference Scholarship Fund. We used our pins as a way to create change in our industry and inspire women.
Kirin Ichiban is a Japanese beer who wanted to refresh their brand's look and feel while staying true to their heritage. For inspiration I looked to the culture's appreciation for finding happiness in balance.
Deramaxx is all about play. As an Osteoarthritis treatment for dogs, our mission is to bring back the days of running and jumping like a puppy. We created a playful way for owners to track their dog's progress while treating with Deramaxx. It's kinda like magnetic poetry, but for doggie O.A. Deramaxx also acts a relief after dental surgery. To let dog owners know we created a playful bag for patients' to carry home their prescriptions. Inside the bag we included an informational card that told them a little more.
We needed Parastar Plus to stand out in an overcrowded, fear-inducing market of parasiticides. To do this, we tapped into the truth that dogs need adventure. They need to run, jump, roll and play with confidence that they are protected from ticks and fleas.
To position Parastar Plus as a brand for adventurers, we not only had an adventurer and his dog camp outside at NAVC - the largest veterinary conference in the country, but we also partnered with Outside Magazine. Together, we rallied dog owners to submit photos of their adventures with their dog. We received thousands of beautiful submissions that then became part of our brand's image library. As part of this partnership, we turned a simple magazine poly-bag into a biodegradable doggie poop pick up bag. We reinforced that we've got you covered on your adventures together.
More than 46 million Americans, including 12 million children, rely on Feeding America food banks every year. Milk is one of the most-requested but least-donated items. To drive participation for the Great American Milk Drive we illustrated all the ways milk fuels kids to imagine, learn, and play.