Michele Morales
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Diners Club Intl Brand Refresh

Diners Club International’s history is built around access, discovery, and the experiences that come from seeing the world differently. With Unlock Interesting as our strategy, we refreshed their identity, inspired by fashion and luxury hospitality. Unexpected imagery, a brighter color palette, and distinctive typography built on the brand equity cardmembers already know and trust to craft a distinctive brand world that invites people to see what's possible.