Kingsford wanted to remind people that BBQ culture is about more than food. It's about slowing down and savoring the moment. As we developed Savor It, we took the same approach, handcrafting Briquette, our custom typeface drawn from the very material that makes Kingsford iconic, charcoal.
Custom Typeface Development
CPG, Outdoor Cooking
Creative Platform:
Savor It
Role:
Head of Design
Designers:
Ian O’Saben, Taylor Pirtle, Jenny Kim, Jack Fleming
Foundry:
XYZ Type
