In the creative process, asking “what if…” unlocks infinite possibilities. Our visual system captures that transformative moment when ideas take shape. Inspired by how particles react to sounds (Cymatics) we embraced a rhythmic visual language that ebbs and flows, constantly transforming in unexpected ways.
Identity, Motion Design
Category:
Industry Awards Festival
Campaign:
What If
Role:
Head of Design
Designers:
Ian O’Saben, Megan Musgrave, Avril Yen
2025
